Book a Call →
Cross-sector data · South Africa

Which SA industries have the least website friction?

We measured 243 companies across 22 South African sectors and averaged each sector's Website dimension — the mobile speed and stability a real customer feels. The overall average is 11/20. Packaging Manufacturers carries the least website friction; Financial Services the most.

Website friction league · 2026-10-20How it's measured →
#IndustryWebsite / 20Avg friction / 100Companies
1 Packaging Manufacturers
13
 54 11
2 Accounting Firms
12.7
 61 10
3 Construction
12.4
 65 11
4 Private Healthcare
12.3
 63 11
5 Debt Review & Counselling
11.6
 76 10
6 Agriculture & Agri-processing
11.5
 61 11
7 Recruitment Agencies
11.4
 68 12
8 Mining Services & Supply
11.3
 66 10
9 Law Firms
11.2
 70 10
10 Chemical Suppliers
11
 57 10
11 IT & Managed Services
10.9
 74 11
12 Manufacturers & Exporters
10.8
 61 12
13 Architecture & Engineering
10.7
 64 13
14 Property & Real Estate
10.6
 66 13
15 Marketing & Digital Agencies
10.5
 65 13
16 Steel & Metals
10.5
 61 11
17 Security Services
10.4
 64 10
18 Industrial Equipment
10.3
 57 10
19 Management Consulting
10
 64 11
20 Insurance Brokers
10
 63 11
21 Logistics & Freight
9.9
 60 11
22 Financial Services
9.4
 68 11

Website score is the mobile performance dimension (Google Lighthouse) out of 20. These figures measure digital commercial friction only — not a company's or sector's quality, solvency, legality or service. Measured 2026-10-20; reproducible at pagespeed.web.dev. Sectors still in the audit queue aren't shown.

Your Position

How much friction is
your site carrying?

Run your free Friction Score and see your Website dimension against your sector's average.

Run My Friction Score → Book a Commercial Opportunity Call →
✓ Free and instant✓ No obligation✓ Evidence-based results
LESS FRICTION.
MORE CUSTOMERS.