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Founder

Jacques
Marais

Financial Director | Strategist | Founder | Entrepreneur | ACMA CGMA

📍 City of Johannesburg, Gauteng, South Africa · Open to opportunities | Sunshine Coast, QLD (relocating)

I help businesses find, win and grow more customers through a combination of commercial intelligence, data, AI and automation — turning real market signals into measurable growth and long-term value.

[ founder photo ]
10+Years ExperienceFinance, Strategy & Growth
Multi-IndustryExperienceFinance · Investment · Consulting · Digital · Automation · Data
Global PerspectiveLocal ExecutionSouth Africa · UK · Australia
Growth-FocusedEvidence-LedReal data. Real opportunities. Measurable results.
About Me

Turning data into
real opportunities.

I'm a Chartered Management Accountant (ACMA CGMA) and commercial strategist with a strong foundation in finance, strategy and data. I combine deep financial and commercial insight with modern AI and automation to help businesses identify high-value opportunities, acquire more customers and grow sustainably.

Through FrictionZero, I focus on evidence-led customer acquisition — using real market data, commercial intelligence and intelligent systems to remove friction, increase visibility and turn demand into revenue.

Areas of Expertise
Commercial Strategy

Market analysis, positioning and growth strategy

Commercial Intelligence

Global trade data, buyer/supplier insights and opportunity identification

AI & Automation

Intelligent systems to acquire, engage and convert customers

Financial Leadership

Budgeting, modelling, performance and strategic decision support

Digital Growth

SEO, content, authority and omnichannel acquisition

Business Development

Partnerships, new markets and scalable growth opportunities

Professional Background
2025 – Present
Director | Strategy, Brand & Innovation
Debt Solutions 4U

Strategic direction, brand leadership, digital growth and innovation across the organisation.

2023 – Present
Financial Director
Rise-Up Investments

Financial strategy, investment management and business growth.

2020 – 2022
Head of Finance
Hall Core Water

Financial management and operational finance.

2018 – 2020
Group Finance Manager
3MST Management Consulting

Finance leadership and management accounting.

2017 – 2018
Fund Accountant
Langham Hall (London, UK)

Fund accounting and financial reporting (IFRS/UK GAAP).

Education & Credentials
CIMA — ACMA CGMAAssociate of the Chartered Institute of Management Accountants
North-West UniversityBachelor of Accounting & Finance
Languages
🇬🇧 EnglishProfessional
🇿🇦 AfrikaansProfessional
Let's Build Opportunities

Less friction.
More customers.

A focused conversation about your market, your opportunities and how to win more customers.

✓ No obligation✓ Tailored to your industry✓ Evidence-based approach
LESS FRICTION.
MORE CUSTOMERS.