What's your
Friction Score?
See how easily customers can find you, trust you, engage with you and do business with you — and where you're losing opportunities.
Your Friction Score
A clear, evidence-based view of how easily customers can find you, trust you, engage with you and do business with you.
You're visible, but there are significant opportunities to win more customers. Your biggest friction is in conversion and authority.
You're visible, but there are significant opportunities to win more customers.
- Search visibility82
- Topic coverage71
- AI citations68
- Branded search75
- Performance62
- Mobile experience48
- Page structure51
- Content clarity64
- CTA visibility52
- Form friction41
- Journey clarity46
- Contact options58
- Company identity78
- Named people69
- Case studies64
- Reviews & mentions75
- Original research42
- Industry recognition51
- External citations55
- Topical depth68
Connect your systems for a full audit including lead response time, sales follow-up and conversion rates.
See exactly where
you're losing opportunities.
Your score is based on measurable signals across the entire customer journey — from discovery to conversion.
A transparent,
reproducible method.
Your Friction Score is based on real, measurable data. No guesswork. No generic scores. See exactly how we calculate each component.
View Methodology →From friction to growth.
Businesses that reduce friction capture more of the customers already in their market.
Find out what's possible
for your business.
Get your full Friction Score and a personalised breakdown of where you can win more customers.
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