Architecture & Engineering:
the digital friction benchmark.
Across the 13 architecture & engineering we measured in South Africa, the average Digital Friction Score is 64/100 (median 64). The widest shared weakness is Conversion, averaging just 9.4/20 — the place most of these companies quietly lose customers. Zutari sets the pace at 79; the gap to the bottom of the table is 31 points.
Where the sector leaks customers
Average score per dimension (out of 20). The lower the bar, the more friction the typical architecture & engineering is carrying.
How the field splits
Top of the table
- 1Zutarizutari.com79
- 2Boogertman + Partnersboogertman.com74
- 3GIBBgibb.co.za71
- 4GAPP Architectsgapp.net70
- 5Osmond Langeosmondlange.co.za68
Every company, every dimension, with the measurement date and method.
Measured 2026-10-20 · reproducible at pagespeed.web.dev and each site's public pages · methodology
These scores measure digital commercial friction only — how easily customers can find, trust and transact with each company online. They are not a measure of a company's quality, solvency, legality or service. We re-run and correct promptly if a company shows a measurement is wrong.
Frequently asked
What is the average digital friction score for architecture & engineering in South Africa?
Across the 13 architecture & engineering we measured, the average Digital Friction Score is 64/100 (median 64). Higher means less friction between the company and its customers. The weakest shared area is Conversion, averaging 9.4/20.
Which architecture & engineering has the lowest digital friction?
Zutari ranks first with 79/100. The full ranking of all 13 companies, with every dimension, is published on the Architecture & Engineering rankings page — and every score is reproducible.
How is this benchmark measured?
Each company is scored 0–100 across five externally-observable dimensions — Discovery, Website, Conversion, Trust and Authority — using public signals (Google Lighthouse plus each site's own pages), measured 2026-10-20. The full method is published on our methodology page.
Where do you sit in
this benchmark?
Run your free Friction Score and see exactly where you rank against the sector — and what to fix first.
MORE CUSTOMERS.