The best insurance brokers in South Africa,
measured — not claimed.
Across the 11 insurance brokers we measured in South Africa, Gallagher SA ranks first with a Friction Score of 78/100. The sector averages 63, and the widest gaps are in website — where most companies quietly lose customers. Every score below is reproducible at pagespeed.web.dev and from each site's public pages. Read the Insurance Brokers benchmark report →
| # | Company | Friction Score | Discovery | Website | Conversion | Trust | Authority | Band |
|---|---|---|---|---|---|---|---|---|
| 1 | Gallagher SA · ajg.com | 20 | 8 | 16 | 20 | 14 | Low friction | |
| 2 | First Equity · firstequity.co.za | 14 | 10 | 16 | 17 | 13 | Low friction | |
| 3 | CIB · cib.co.za | 16 | 12 | 11 | 17 | 14 | Low friction | |
| 4 | GIB · gib.co.za | 12 | 12 | 16 | 17 | 9 | Low friction | |
| 5 | IBTC · ibtc.co.za | 20 | 6 | 10 | 20 | 10 | Low friction | |
| 6 | Oakhurst · oakhurst.co.za | 20 | 6 | 11 | 12 | 16 | Low friction | |
| 7 | Aon South Africa · aon.co.za | 10 | 17 | 13 | 12 | 11 | Low friction | |
| 8 | RBS Group · rbsgroup.co.za | 12 | 7 | 18 | 17 | 5 | Low friction | |
| 9 | Brokersure · brokersure.co.za | 14 | 13 | 11 | 15 | 5 | High friction | |
| 10 | Indwe Risk Services · indwe.co.za | 12 | 11 | 10 | 12 | 5 | High friction | |
| 11 | Marsh South Africa · marsh.com | 16 | 8 | 2 | 15 | 9 | High friction |
These scores measure digital commercial friction only — how easily customers can find, trust and transact with each company online. They are not a measure of a company's quality, solvency, legality or service. Measured 2026-10-20; we re-run and correct promptly if a company shows a measurement is wrong.
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Insurance Brokers rankings — common questions
Which is the best insurance brokers in South Africa?
Gallagher SA currently ranks first in the FrictionZero Digital Friction Index with a score of 78/100 — measured across digital discovery, website performance, conversion, trust and authority. The full ranking of 11 companies is published on this page, and every score is reproducible.
How is the Insurance Brokers ranking calculated?
Each company is scored 0–100 on externally-observable, reproducible signals grouped into five dimensions — Discovery, Website, Conversion, Trust and Authority. Higher means less friction between the company and its customers. The full method is published on our methodology page.
How can my company rank higher in Insurance Brokers?
Run your free Friction Score to see exactly where you sit and what's costing you customers, then reduce the friction in your weakest areas. The ranking updates as the data changes — improvements show up on re-measurement.
See where you rank —
and how to move up.
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