Insurance Brokers:
the digital friction benchmark.
Across the 11 insurance brokers we measured in South Africa, the average Digital Friction Score is 63/100 (median 65). The widest shared weakness is Website, averaging just 10/20 — the place most of these companies quietly lose customers. Gallagher SA sets the pace at 78; the gap to the bottom of the table is 29 points.
Where the sector leaks customers
Average score per dimension (out of 20). The lower the bar, the more friction the typical insurance broker is carrying.
How the field splits
Top of the table
- 1Gallagher SAajg.com78
- 2First Equityfirstequity.co.za70
- 3CIBcib.co.za69
- 4GIBgib.co.za67
- 5IBTCibtc.co.za66
Every company, every dimension, with the measurement date and method.
Measured 2026-10-20 · reproducible at pagespeed.web.dev and each site's public pages · methodology
These scores measure digital commercial friction only — how easily customers can find, trust and transact with each company online. They are not a measure of a company's quality, solvency, legality or service. We re-run and correct promptly if a company shows a measurement is wrong.
Frequently asked
What is the average digital friction score for insurance brokers in South Africa?
Across the 11 insurance brokers we measured, the average Digital Friction Score is 63/100 (median 65). Higher means less friction between the company and its customers. The weakest shared area is Website, averaging 10/20.
Which insurance broker has the lowest digital friction?
Gallagher SA ranks first with 78/100. The full ranking of all 11 companies, with every dimension, is published on the Insurance Brokers rankings page — and every score is reproducible.
How is this benchmark measured?
Each company is scored 0–100 across five externally-observable dimensions — Discovery, Website, Conversion, Trust and Authority — using public signals (Google Lighthouse plus each site's own pages), measured 2026-10-20. The full method is published on our methodology page.
Where do you sit in
this benchmark?
Run your free Friction Score and see exactly where you rank against the sector — and what to fix first.
MORE CUSTOMERS.