Chemical Suppliers:
the digital friction benchmark.
Across the 10 chemical suppliers we measured in South Africa, the average Digital Friction Score is 57/100 (median 63). The widest shared weakness is Authority, averaging just 8.9/20 — the place most of these companies quietly lose customers. Kynoch sets the pace at 74; the gap to the bottom of the table is 54 points.
Where the sector leaks customers
Average score per dimension (out of 20). The lower the bar, the more friction the typical chemical supplier is carrying.
How the field splits
Top of the table
- 1Kynochkynoch.co.za74
- 2Buckman SAbuckman.com73
- 3Idwalaidwala.com69
- 4AECIaeciworld.com66
- 5Orchemorchem.co.za65
Every company, every dimension, with the measurement date and method.
Measured 2026-10-20 · reproducible at pagespeed.web.dev and each site's public pages · methodology
These scores measure digital commercial friction only — how easily customers can find, trust and transact with each company online. They are not a measure of a company's quality, solvency, legality or service. We re-run and correct promptly if a company shows a measurement is wrong.
Frequently asked
What is the average digital friction score for chemical suppliers in South Africa?
Across the 10 chemical suppliers we measured, the average Digital Friction Score is 57/100 (median 63). Higher means less friction between the company and its customers. The weakest shared area is Authority, averaging 8.9/20.
Which chemical supplier has the lowest digital friction?
Kynoch ranks first with 74/100. The full ranking of all 10 companies, with every dimension, is published on the Chemical Suppliers rankings page — and every score is reproducible.
How is this benchmark measured?
Each company is scored 0–100 across five externally-observable dimensions — Discovery, Website, Conversion, Trust and Authority — using public signals (Google Lighthouse plus each site's own pages), measured 2026-10-20. The full method is published on our methodology page.
Where do you sit in
this benchmark?
Run your free Friction Score and see exactly where you rank against the sector — and what to fix first.
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